Analysis Of The Impact Of Using Quick Response Code Indonesian Standard (QRIS) On Income Level And Profit Of MSMEs In Gor Satria Purwokerto Area

This research is a survey research on MSMEs that use QRIS in East Purwokerto, especially at GOR Satria Purwokerto Area. This study takes the title: "Analysis of the Impact of Using the Indonesian Standard Quick Response Code (QRIS) on the Income and Profit Levels of MSME Players in GOR Satria Purwokerto Area. The purpose of this study is to analyze knowledge, barriers, income before and after using QRIS, and profit before and after using QRIS. The population in this study are MSME actors in GOR Satria Purwokerto Area. The number of respondents taken in this study was 41 respondents using the lemeshow formula for an unknown population. The snowball sampling method is used to determine the respondents. Based on the results of research and data analysis using the Normality Test, Paired T Test and Wilcoxon Test, it shows that: (1) MSME actors in GOR Satria Purwokerto know about QRIS and its use. (2) MSME players at GOR Satria Purwokerto did not experience any obstacles when using QRIS. (3) QRIS usage has increased the income of MSME players at GOR Satria Purwokerto. (4) QRIS usage has increased profits for MSME players at GOR Satria Purwokerto. The implication of the conclusions above is that based on this research, the authors can take the implication that the theory of Technology Acceptance Model (TAM) can explain that the existence of QRIS has helped businesses to increase sales revenue and profits in order to develop business , especially for MSMEs. The existence of this theory is in line with events in the field. Society accepts the latest technological outputs and uses them well. This positive development in the use of QRIS also needs to be expanded again so that the acceleration of digitization of payments can be evenly distributed in all regions. Digitization of payments in the form of QRIS has also proven to have a positive effect on increasing income and profits on MSME sales in the Gor Satria Purwokerto Lor Region so that digital payments must be redeveloped in applying cashless policies by the government. Keywords: QRIS, Profit, Income, MSMEs, GOR Satria Purwokert