This paper is initially informed byan institutional theoretical framework developed by Fligstein (1993) to analyse changes in accounting practices that took place in the Royal Tobacco Factory (RTF) of Seville during the period 1760-1790. Deploying the institutional theory framework, it is possible to argue that the significantly greater development and use of accounting practices during that period can be linked to the move to the much larger and more purpose-built new factories, the dec1ine in total tobacco consumption and the pressure to increase revenue for the Spanish Crown while redllcing prodllction cost and maintaining high product quality to deter entry. These new accollnting practices may have developed in part with the intent of i...