Advertisement and Consumer Awareness

<p><strong>Abstract:</strong></p> <p>            Advertising is of utmost importance in marketing practice. Anyone who knows the art and science of advertising can sell any product. In the modern era, the importance of advertising is felt by every consumer section of the society. The need for advertising is felt by manufacturers, retailers, consumers. Advertising betting has become the soul of today's market. Because without it, it is impossible to progress in business. Present research aim was to conduct an age, educational level and income group-wise comparative study of consumers' purchase awareness due to advertising. In the present research stratified random sampling method which comes under probability sampling method was used for sample selection. Through this, housewives (customers) were selected as samples from all the five divisions of Nagpur city namely East, West, North, South and Central. In this, 40 high income, 40 middle income and 40 low-income consumers were selected as sample from each segment. In the present research, the data was collected by preparing a schedule using Rating or intensity Scale for data collection. In the present research, the difference between the means of the variables was examined using the statistical method 't' test for statistical analysis. The finding shows that there is relation in consumer awareness of purchase due to advertising and their age groups, educational level and income groups.</p&gt