Innovations in beef breeding - opportunities and problems

Today, the world is experiencing an environmental crisis that is far more dangerous than an economic one. The search for and implementation of innovations that support business should also be consistent with their ecological effect. Raising animals for food originated more than 8,500 years ago, and today meat is part of the diet of most people. Beef farming has reached the stage where implementing digital innovations is a necessity. Unfortunately, when implementing new solutions, the effect on nature is often not evaluated. The environmental impacts may be irreversible or difficult to reverse and may require a much higher cost to remedy. The purpose of the research is to compare the profitability of the implemented solutions, in relation to the environmental problems. The results of the study of some of the most widespread innovations can be systematized in several directions. The implementation of animal control systems on pastures could destroy the natural habitat of wild animals and technical solutions should be sought that reduce these impacts. Tracking the behavior and collecting biometric data from the animals can also be done with non-invasive methods, which will be much more humane and will not disturb the ecological balance in relation to the bees. The main problems are related to the access of wild animals to food and water in control systems by restricting pastures and the use of certain frequencies to transmit the biometric data of the animals and their impact on both farmed animals and bees and other species in the wild. In conclusion, the profitability of beef pasture animal husbandry has the possibility to increase without significant damage to nature, if it is approached relatively individually to each specific regional project in Bulgaria