Exploring fundamental motives of tourists visiting dark tourism sites

Evolutionary psychology offers new potential to understand the motivation of tourists visiting dark sites. This study first identified four fundamental motives (kincare, exploration, affiliation, and status) related to dark tourism contexts, and then examined their relationships with proximal motives and disaster perception. Results found that fundamental motives positively affected corresponding proximate motives and mediated the relationships between disaster perception and proximate motives, and gender and prior experience had moderating effects. This study contributes to better understanding the fundamental psychological mechanisms of tourists visiting dark sites and has some practical implications for these sites’ marketing and management