Assessment on the Quality of TV Programs by Using Association Method

In the present society, the role of TV-media is still large as before. In comparison with the early stage of TV broadcasting, the recent condition like as a development of the internet and a diffusion of carrying telephone should be discussed TV broadcasting as mass-media again. Especially, whenever authors have been heard from an advanced age to voice like that recent TV is not interesting, authors have been thinking that the assessment of the quality should be necessary. In this paper, authors describe the quality assessment of TV-program by using association method by 7 stimulating words such as ``Interesting TV-program'', ``Uninteresting TV-program'', ``Useful TV-program'', ``TV-program that want to watch again'' and so on. And authors have aim to discuss the assessment of TV-program for a generation gap. In this research, the total answerer is 332 from teen-age to 60's age. As results, a quality assessment for ``the variety'' is different largely by the difference of generation. A variety, a news and press, a drama are the usually watching programs. And the variety, drama and animation are the program of which many persons want to refuse to watch, if children want, because a scene of violence and homicide. The variety program is hated by a behavior connected to burry