What Relationship are there between Corporations and Arts?

For the last decade or so, many corporations had talked about contribution to society and corporate philanthropy, especially corporate mecenat as one of the corporate social responsibility, and some corporations practice those activities. However, why must those corporations make social contributions, and also do corporate mecenat? We have mentioned necessity and significance of corporate philanthropy. But we haven't been able to solve the problems of corporate mecenat. Thus, we must find out and explain the necessity of corporate mecenat from a view point of corporation itself. We will seek an answer from a trial of J. Eells's, a well-known researcher of corporate social resposibility, with a particular attention paid to his book, "The Corporation and The Arts." We start from many essential problems, for example, concepts of the arts and corporation, relationships between corporations and the arts, etc. This paper mainly focuses on relationships between corporation and the arts