Evaluation on TV Programs by Using Association Method

This paper describes on the evaluation on TV programs by using Association Method. Namely, author showed answerers nine stimulating words which are "interesting programs", "uninteresting programs", "useful programs" and so on. Answerers recalled freely some response words from these stimulating words and wrote to the testing paper during 30 seconds. The response words obtained were classified 24 categories based on Classification of TV Guide. The number of answerers is 100 students of Nagasaki University. Author made the emotional association maps, which were explained by emotional vector, and the "quality of TV program" was evaluated by these emotional association maps. As results, "Variety Program" involves two tendencies with "interesting, but not useful" and "not so interesting, but useful". "News Program" is usually "not so interesting, but useful". But, "News Program" of the sponsored broadcast is "interesting and useful". From these results, it was concluded that this association method is very good one to evaluate on the "quality of TV program"