The Application of Building and City Information Modeling for City and Real Estate Marketing

This Thesis investigated the application of Building and City Information Modelling in Real Estate and City Marketing. The Thesis aimed to create a framework for applying the Integrated BIM and CIM for Real Estate and City Marketing. A case study research design was used in the thesis; this was chosen due to the avail ability of data, practical applicability of the framework, contextual comprehension, and for validation of the framework. The chosen case study was the Babbel GmbH building at Andreasstraße 72, 10243 Berlin, and it was chosen based on specific criteria, which are marketing objectives of the selected urban space, relevance to BIM and CIM, the feasibility and accessibility of the space and the availability of data to the space. The Framework created shows the workflow of the model creation from the perspective of a process owner, which can either be a property owner or the City administration depending on the scale of the marketed property. The framework follows from identi fying the target groups, which later determines the required information. The required information now determines the software applications and the file format the integrated model will take. The created Framework was then validated through the use of the Case study, and it was concluded that the Framework achieved the marketing objectives of Babbel GmbH