METHODS OF STRATEGIC ANALYSIS SUPPORTING THE ELABORATION OF COMPANY’S INNOVATION STRATEGY

Both theory and practical experience in the scope of company management prove that formulation and selection of innovation strategy should be preceded and accompanied by analyses of numerous internal and external factors which may strongly influence the functioning and future development of an organization. Thus the implementation of strategic analysis methods in course of the said formulation and selection process should constitute the basis for preparation of every innovation strategy stemming from the innovation process ongoing within a given organisation