Implicit measures in leadership categorization theory: the case for using cognitive mapping and verbal protocols to study cross-categorization phenomena

Purpose: This paper contributes to leadership categorization theory by advocating a new method to surface people\u27s implicit leadership theories. The purpose of this new approach is to simultaneously capture individual difference in how they conceptualize leadership but within a common framework to allow for comparison of within- and between-person effects. Design/methodology/approach: The authors conduct a narrative review of the implicit leadership theory, leadership categorization theory, cognitive mapping and verbal protocol literature with the purpose of surfacing a research method that will overcome the problems of over-simplification and over-individualization in existing methods. Findings: The authors argue that using a combination of cognitive mapping and verbal protocols can capture the idiosyncrasies of individual lay theories of leadership while retaining the ability to compare people\u27s responses through a common framework. The authors provide an example of how this method can be used to elicit people\u27s perceptions of one aspect of implicit leadership theories, intelligence. Research limitations/implications: This new method will provide a methodology to test the subset propositions advocated by leadership categorization theory. These include the idea that subordinate level implicit leadership theories contain a subset of attributes found in the basic-level implicit leadership theories, that there is attribute integrity in superordinate implicit leadership theories through the levels, and the idea that people define leadership differently depending on the context they are observing. Originality/value: Whereas previous approaches to surfacing people\u27s implicit leadership theories either heavily constrain their responses with a predetermined generic suite of attributes or are totally open-ended and idiosyncratic, the authors advocate an approach that combines the best of both