PERLINDUNGAN HUKUM BAGI KONSUMEN ATAS KETIDAKSESUAIAN PRODUK DALAM TRANSAKSI JUAL BELI ONLINE MELALUI TOKOPEDIA (STUDI KASUS KONSUMEN TOKOPEDIA)

Globalization in trade can be seen in electronic transaction that require a place to trading activities such as Tokopedia. Business actors offer products to consumers, but when the products are received, the product nonconformity. This study aims to analyze the legal protection and responsibility of business actors and Tokopedia against product nonconformities. Therefore, the formulation of the problem in this study is: How is the legal protection against non-conformance of products received by consumers through Tokopedia based on Law Number 8 of 1999 concerning Consumer Protection? The research method used is normative legal research and the secondary data technique used is an interview technique, to consumers were disadvantaged by providing answers based on prepared questions. From the results of the study, it concludes in Law Number 8 of 1999 concerning Consumer Protection is expected to be a legal guideline in resolving cases of violations of rights and obligations by business actors. Tokopedia gives responsibility for losses due to product discrepancies experienced by consumers by resolving consumer disputes through a resolution center and the responsibility of business actors is that if the business actor causes harm to consumers, then he is obliged to provide compensation in form of products or money