Creating a Fundraising Strategy for a Nonprofit Organization

The aim of this master's thesis is to evaluate the current state of creating a fundraising strategy in a selected nonprofit organization and propose improvements to the current situation. The theoretical part defines fundamental concepts and analytical approaches, delineates the nonprofit sector, and examines fundraising aspects. The practical part characterizes the selected organizations and follows a specific methodology. The assessment of the current state derives not only from the application of professional literature but also from conducted interviews with the co-founder of TEMPERI, o.p.s., and experienced fundraisers from three observed organizations. Furthermore, the structure of resources for individual organizations is explored, followed by the utilization of PESTLE analysis and Porter's Five Forces model. The outputs of these analyses are then applied within the framework of a SWOT analysis. All results serve the purpose of an effective proposal for improving the current state in relation to creating a fundraising strategy for the chosen nonprofit organization