Product innovation for cyclists in the Šumava National Park

Thanks to its diverse landscape, Šumava National Park is suitable for active tourism. The aim of NP Šumava is to offer quality services to visitors in the area of catering, accommodation and orientation on cycling routes. This bachelor thesis will give readers an insight into the issues of the tourism product for cyclists and subsequent innovations. Furthermore, the reader will learn whether there are differences in the behaviour of the selected target groups