Proposal of Communication Mix of the Selected Organisation

The diploma thesis deals with the design of a communication mix for a selected organization. In the first part of the work, the theoretical starting points are explained. The second part is devoted to the analysis of the current state of the organization's communication mix and the analysis of selected elements of the organization's microenvironment and macroenvironment. In the third part of the thesis, proposals for improving selected elements of the communication mix are presented, a time schedule is created and the financial demands of this change are outlined