Optimization of Marketing Communication in the Selected Company

The diploma thesis focuses on the optimization of marketing communication of the company and is divided into 3 parts. In the first part, the theoretical background and concepts related to marketing and communication mix are presented. The second part focuses on the analysis of the enterprise in relation to the theoretical topics. The analytical part is complemented by the characteristics of the company and a questionnaire survey. From the results obtained, a proposal section is developed, which describes possible suggestions for optimizing the company's current marketing communication