Sales Promotion and Advertising of Company

The bachelor thesis deals with the marketing communication of the company Berto sk, s.r.o., that produces meat delicacies with the aim on the advertisement and sales support. All of the information about the firm come from an in-depth interview with the business director of the company. The thesis consists of three parts. In the first part, my aim is to explain the theoretical terms, in the second part I am analysing the chosen company and its surroundings. The last part offers recommendations and suggestions for improvement of the current marketing communication