Evaluation of the financial situation of a company and proposals to its improvement

The bachelor's thesis deals with the financial analysis of the company Zásilkovna s.r.o. during the monitored years 2017-2021. Using methods of financial analysis and based on the use of statements from the company's accounting, the thesis evaluates the financial health and competitiveness of the company Zásilkovna s.r.o., and offers suggestions for improving the company's financial situation, which are based on from its analysis and theoretical knowledge. At the end of the bachelor's thesis, a proposal is offered to increase the profitability of sales by increasing prices and maintaining costs, while the company maintains its position as the cheapest courier company on the market