The Effect of Logistics Capabilities on Online Purchase Attitude and Purchase Intention in the Millennials of Tokopedia Users

This study aims to determine the effect of logistics capabilities on online purchase attitudes and purchase intentions in the millennial group aged 20 to 39 years of Tokopedia e-commerce users. This study reveals the effect of carriers’ reputation in moderating the relationship between trust and purchase attitude. This study used 151 respondents and exercised the Structural Equation Modeling (SEM) method. The results show that shipment tracking, trust, people important to the consumer, and online reviews significantly affect purchase attitude, and purchase attitude has a positive and significant effect on purchase intention. Only the delivery speed variable does not significantly affect purchase attitude. A business requires the correct technological innovation, including an online business that requires the right logistics system. The study results provide input on how e-commerce services can be adequately developed. Explaining information on services and logistics capabilities during e-commerce transactions will increase customers’ chances of completing online purchases