Analysis Of Factors Influencing Intention To Adopt Battery Electric Vehicle In Indonesia

The emergence of environmental pollution problems in recent years has forced the transportation sector to create the adoption of environmentally friendly electric vehicles. Indonesia is a large market for the use of two-wheeled and four-wheeled vehicles, but the fact is that the adoption of electric vehicles in Indonesia is still relatively low. This study aims to analyze attitudes, subjective norms, perceptions of behavioral control, moral norms, environmental awareness, financial incentive policies, risk perceptions on the intention to adopt a battery electric vehicle (BEV). This type of research is included in the category of basic research. The basic research type of this research is quantitative, which is a type of research that involves analysis of numbers using statistical methods. The research data was taken using a questionnaire with online distribution and a non-probability sampling technique with a purposive sampling design. Data were processed using SPSS 25 software and Partial Least Square Test. This study used data analysis methods using SmartPLS software version 3.2.7. Based on sample data of 224 respondents, the results show that attitudes, subjective norms have no effect on the intention to adopt BEV. Perceived behavioral control, moral norms, environmental concerns, financial incentive policies have a positive and significant effect on the intention to adopt a battery electric vehicle (BEV). Perceived risk has a negative and significant effect on the intention to adopt a battery electric vehicle (BEV)