Luxury yachting in the Fiji Islands: a stakeholders' perspective

Purpose- This study explored the experiences and perceptions of stakeholders concerning luxury yachting in the Fiji Islands. It also revealed the facilities provided on luxury yachts, significant challenges faced by stakeholders in the yachting business, major luxury yacht operators, and the safety measures in place for the patrons/consumers of luxury yachting. Design/Methodology/Approach- It employed an exploratory qualitative methodology that incorporated 16 in-depth semi-structured face-to-face interviews with stakeholders in the luxury yachting businesses via contact with superyacht agents. The interview participants for this research were selected based on a non-random sampling technique in the major marinas of the Fiji Islands (i.e., Port Denarau Marina, Copra Shed Marina, Savu Savu, Royal Suva Yacht club, and Vuda marina). Findings- Results revealed that the services/facilities provided on luxury yachts are state-of-theart; however, there is a need to integrate luxury yachting with more personalized, creative, unique, and innovative experiences. Findings also suggest the need for government funding for the redevelopment/renovation of some ports and provide skill-based training for yacht employees. Originality- This study contributes to filling some of the gaps in the luxury yachting literature in Fiji and sheds light on stakeholders' perceptions of the amenities offered at marinas and ports, significant challenges in the yachting industry, and safety measures in place for patrons