In a post-pandemic environment, businesses face new challenges in sustaining stakeholder interest due to the ever-changing consumer behaviour trends and a more fragmented media landscape. Achieving sponsorship contracts within this tumultuous financial period due to limited sponsor budget raises uncertainty in a potential or existing sponsorship relations due to competition with other organisations for the support of targeted sponsors. The objective of this study is to understand sponsorship relations and decision making from sponsors’ point of view and to explore approaches deployed by sponsored properties in drafting their proposals. In doing so, the study implemented semi-structured interviews with thirteen (13) corporate communication a...
Commercial sponsorship has continually adapted to the needs of the market. The purpose of this paper...
International audienceWith growing awareness of the importance of establishing good relationships wi...
During the 1980s and 1990s, commercial sponsorship grew with a rapid pace with an increase in worldw...
In a post-pandemic environment, businesses face new challenges in sustaining stakeholder interest du...
COVID-19 has impacted not only human lives, but also business organisations. The repercussions of ...
Corporate organisations view sponsorships, particularly in sporting events, as increasingly importan...
Purpose – Sponsorship can be an effective strategic marketing tool yet it attracts criticism as a co...
Sponsorship investments have increased during the last decades and the largest part of sponsorship i...
Master's thesis in International Hospitality ManagementThe purpose of this thesis was to examine and...
Sport sponsorship has become a multi-billion dollar industry. It is now a significant part of the co...
Sport sponsorship has become as important part of the marketing communication mix for companies tod...
Background: Sponsoring is a marketing and communication tool that has had a major growth over the la...
The motivation behind our study, "Sponsorship: A Marketing Perspective", is that sponsorship is a f...
The objective of this study is to add insight into understanding the phenomenon of sponsorship lever...
The increasing professionalization of sponsorships has led to a more demanding sponsorship market bo...
Commercial sponsorship has continually adapted to the needs of the market. The purpose of this paper...
International audienceWith growing awareness of the importance of establishing good relationships wi...
During the 1980s and 1990s, commercial sponsorship grew with a rapid pace with an increase in worldw...
In a post-pandemic environment, businesses face new challenges in sustaining stakeholder interest du...
COVID-19 has impacted not only human lives, but also business organisations. The repercussions of ...
Corporate organisations view sponsorships, particularly in sporting events, as increasingly importan...
Purpose – Sponsorship can be an effective strategic marketing tool yet it attracts criticism as a co...
Sponsorship investments have increased during the last decades and the largest part of sponsorship i...
Master's thesis in International Hospitality ManagementThe purpose of this thesis was to examine and...
Sport sponsorship has become a multi-billion dollar industry. It is now a significant part of the co...
Sport sponsorship has become as important part of the marketing communication mix for companies tod...
Background: Sponsoring is a marketing and communication tool that has had a major growth over the la...
The motivation behind our study, "Sponsorship: A Marketing Perspective", is that sponsorship is a f...
The objective of this study is to add insight into understanding the phenomenon of sponsorship lever...
The increasing professionalization of sponsorships has led to a more demanding sponsorship market bo...
Commercial sponsorship has continually adapted to the needs of the market. The purpose of this paper...
International audienceWith growing awareness of the importance of establishing good relationships wi...
During the 1980s and 1990s, commercial sponsorship grew with a rapid pace with an increase in worldw...