The role of trust in investor relations: a conceptual framework

The purpose of this paper is to develop a synthesis for investor relations (IR) research on how to understand, conceptualize and build trust relationships between companies and the financial community within the practice of IR. In doing so, a working definition of the role of trust for IR, a conceptual model as well as strategies on how to establish, maintain and foster trust relationships within IR are proposed. Furthermore, a brief research alley is sketched to inspire more corporate communication scholars to conduct empirical studies in this field of research