Abstract : The creative industries are considered one of the most important economic sectors in most countries around the world. This is because micro, small, and medium-sized enterprises have become more important than giant institutions in terms of sustaining their resilience in the face of financial crises. However, despite the superiority of their products in terms of quality, the creative industries are considered very fragile given the special nature of the consumers of said products. This fact has created significant challenges for the sector. This study wishes to reflect on these challenges in order to find solutions to them and devise proposals that will pave the way to understanding the nature of the creative industries. The stud...