DEVELOPMENT AND OPTIMIZATION OF A BUSINESS MODEL FOR SCALABLE INTERNET PLATFORM ELECTRONIC COMMERCE

This article focuses on the development and optimization of a business model for a scalable online e-commerce platform. In the rapidly evolving digital landscape, having a well-defined and adaptable business model is essential for success and sustainability. The article outlines key factors to consider, such as value proposition, target market, revenue streams, technology infrastructure, logistics, marketing, customer relationship management, partnerships, data analytics, and continuous innovation. By effectively addressing these factors, businesses can create a robust and scalable business model that caters to customer preferences, generates revenue, and establishes a competitive edge in the e-commerce market