PENTA-HELIX MODEL IN BAMBOO CRAFT BUSINESS DEVELOPMENT

Abstract This study examines how the role of penta-helix actors can develop bamboo craft businesses. According to some researchers, the Penta-helix model is ideal for advancing micro, small, and medium enterprises, and bamboo crafts are classified as micro-small-medium enterprises. Research approach, qualitative with case studies. Descriptive analysis techniques. The population is the entire Penta-helix actor: academia, the business world, government, communities, and the media. Bamboo handicraft business analysis unit in Pasirjambu District, Bandung Regency, West Java, Indonesia. Research informants were 12 people representing each penta-helix actor. The results showed that the role of academics in developing bamboo handicraft businesses in Pasirjambu could have been more optimal. This is due to the need for special education and training programs for bamboo artisans. Academics recognize that the active role has yet to be fully carried out. Implementation of activities only on request; so is the role of government. The government has made efforts to promote craftsmen, including micro, small, and medium enterprises (MSMEs), in community handicraft exhibitions. However, the craftsmen stated that the government needs to pay attention to them, which is meant to help business capital. Furthermore, the role of the business world in the Pasirjambu area is that entrepreneurs have yet to help craftsmen, for example, becoming the adoptive father of craftsmen or capital. So far, financial assistance for general public activities, so the craftsmen state that there has yet to be concrete assistance from the business world. Subsequently, communities of bamboo lovers were formed, but their activities could have been clearer. The craftsmen felt the community's contribution to advancing the bamboo craft business was missing. Finally, media: The role of the media has been felt by craftsmen, namely, with prospective buyers who get information from the media and buy bamboo handicraft products from Pasirjambu craftsmen