Exploring the Problems of Applying Intelligent Media in Chinese Journalism Based on the Perspective of Artificial Intelligence

With the rapid development of science and technology, artificial intelligence has gradually entered the field of people’s lives, and human society has entered the era of intelligence. Among them, the application of artificial intelligence in the field of news communication is also becoming more and more extensive. Intelligent media technology can help news media acquire information, analyze data, generate content, and improve the efficiency and quality of news dissemination more quickly and accurately. Traditional news gathering requires manual browsing of a large number of information sources to filter out valuable information. Artificial intelligence technology can quickly extract useful content from a large amount of information through natural language processing, machine learning, and other technologies, providing more comprehensive and accurate information to the news media. At the same time, the emergence of artificial intelligence also brings some disadvantages to the news industry, for example, machine news writing is limited by technical rules, which affects the existence of its limitations. This paper will therefore discuss three aspects of the changes brought about by AI in the media industry - the structure of communication, communication technology, and communication philosophy - as well as the ethical and legal issues involved in AI in the media industry. Firstly, the researcher aims to understand the problems in the application of AI in the field of journalism and communication. Secondly, the research theory used in this article is the diffusion of innovation theory. Developed by Rogers in the 1960s, this theory states that some people will be more open-minded and more willing to accept innovations than others when it comes to innovation. Again, the research method used in this article is a qualitative research method of web-based text analysis. Ultimately, the researcher identified three problems: the content of the research was superficial, the emergence of smart media broke the traditional media compliance under ethical laws, and the inadequate mechanism for nurturing talent. Based on these problems, the researcher proposed solutions, which were to conduct an in-depth analysis of the application of artificial intelligence in the communication industry, to develop laws and regulations that comply with the application of intelligent media in the communication field, and to train high-end talents who can use artificial intelligence