Algorithms for making custom solutions in the digital economy

The purpose of the article is to find ways to solve the problem of making custom solutions in conditions of uncertainty, risk, poorly structured processes for the development of new product designs with characteristics that meet the rapidly changing needs of the business environment. The solution uses the method of prioritization with expert assessments. The author identifies the existing shortcomings of the methods of prioritization and suggests changes and additions that eliminate the shortcomings in relation to the problem being solved. The developed model, when used in management decision-making, allows us to identify the best functions of the product for their inclusion in the design of an innovative model, to make a rating of the significance of functional properties for the consumer and the manufacturer, which contributes to maximizing demand and competitiveness of the created model, operational innovative changes in the properties of the product corresponding to the rapidly changing demands of the competitive business environment. The article is intended for business leaders, researchers, university students