Merancang Strategi Ketahanan Rantai Pasok Berbasis Teknologi dalam Industri Kecantikan terhadap Disrupsi Pandemi

Kasus Covid-19 menurun dari hari ke hari, tetapi perilaku pelanggan berubah menjadi perilaku Covid yang bergeser ke arah teknologi. Sementara rantai pasokan tetap rentan, banyak penelitian yang telah dilakukan mengusulkan strategi peningkatan ketahanan yang menerapkan teknologi. Oleh karena itu, penelitian ini berfokus pada perancangan kerangka kerja yang memuat strategi berbasis teknologi untuk meningkatkan ketahanan rantai pasok industri kecantikan mulai dari fase proaktif, concurrent, dan reaktif dengan menggenakan Metode Best-Worst dan ELECTRE. Tiga langkah utama dilakukan untuk penelitian ini, dimulai dengan langkah (1) menganalisis dan mengidentifikasi risiko dan strategi yang memengaruhi ketahanan rantai pasok industri kecantikan, (2) pembobotan risiko menggunakan Metode Best-Worst, dan (3) memprioritaskan strategi terhadap risiko menggunakan ELECTRE. Di akhir penelitian, telah dibentuk kerangka kerja yang memuat strategi ketahanan rantai pasok melalui identifikasi dan pembobotan risiko, serta identifikasi dan prioritas strategi. Risiko paling parah adalah siklus hidup produk yang pendek, dan peringkat strategi tertinggi adalah collaboration, knowledge, financial strength, dan lain-lain. ====================================================================================================================================== The case of Covid-19 decreases day but day, but customer behaviour has changed into covid behaviour which shifted into technology. While the supply chain remains vulnerable, much research conducted proposes resilience enhancing strategies applied into technology. Therefore, this research focuses on designing a framework that contains technology-based strategies to increase supply chain resilience of the beauty industry starting from the proactive, concurrent, and reactive phases using the Best-Worst Method and ELECTRE. Three major steps were carried out for this research, starting with step (1) analysing and identifying risks and strategies that affect the resilience of the beauty industry supply chain, (2) weighting the risks using the Best-Worst Method, and (3) ranking the strategies toward the risks using ELECTRE. At the end of the research, a framework which contains supply chain resilience strategies has been formed through identifying and weighting risk, as well as identifying and prioritizing the strategies. The riskiest risk is short product cycle, and the highest strategies rank are collaboration, knowledge, financial strength, and others