Vliv NFT produktů na moderní estetiku

After a few years of development of the blockchain and the NFT market, the demand for the market and relative commodities is continuously increasing to a newer height. The future of the NFT market is full of potential and challenges that cannot be predicted, while the norm of the market shows a similar trend nowadays. This phenomenon is playing a critical role in the whole NFT market, the design and the system could arouse a sensational effect on the capital world. The objective of this thesis is to explore the potential value that could possibly affect the art scene in the world. Especially art is, basically, composing everything in human life, and controlling the art scene indicates closer manipulation of our daily life. To be practical about reality, the affection of the NFT market is developing at a speed that is beyond our expectations. With the momentum of human recourse and the internet, promoting a particular subject is way easier than in the last century. And in fact, NFT product is slowly infiltrating our daily life, from the photos that could be sold on the NFT platform to the recent Qatar World Cup in 2022. The shadow of NFT covers every corner, surrounded by human beings. In order to understand the manipulation of NFT we must first establish a realization of our mindset, to understand the relational content between cryptocurrency and NFT products in the Market. Regarding this circumstance, I would like to start with the politics of aesthetics with the design of the NFT product, how it could be designed to fit in the needs of the purpose to control or manipulate the trend, or what I call the momentum in this scenario. Once the momentum is created, what are the further steps to take and expand the momentum to let more resources participate and ultimately reach it final stage of manipulating the aesthetic of art? There are multiple options to discuss the NFT market, I will begin with the actual example as I have mentioned above, like how many examples are happening in the market, and then analyse the similarity of the NFT art and provide a whole picture regarding the collected data from the actual example. Besides, the aspects of affection and memory are also interesting to point out that need to be discussed with the issues about the market. During the analysis process from actual data to theoretical discussion, it can provide a clearer perspective to the public on how to understand the running system of NFT affection, Hence, achieving the realization of the system. However, it is difficult to conclude whether this phenomenon is creating either positive or negative effects in this stage. The power of this newly developed platform should be placed under the spotlight but not ignored. Nonetheless, this article is aimed to show the phenomenon of the system, and further research on the relationship between the aesthetic of the NFT market and humans is required in the future