Add to ORKGThe purpose of this study is to examine the influence of online brand community, product quality, and price on brand loyalty study. To this end, questionnaires were distributed to 96 respondents selected purposively based on three criteria: aged at least 17 years old, having used Xiaomi smartphones for at least one year, and registered as members of Mi Community for at least one year. Data analysis was performed using multiple regression analysis. The results show that the online brand community, product quality, and the price had a positive influence on brand loyalty both partially and simultaneously
Business competition in the field of technology such as gadgets is currently experiencing a fairly t...
Xiaomi is an electronics company that designs, develops, sells smartphones, and other electronic dev...
This study aims to determine the effect of brand satisfaction and brand trust on brand loyalty in on...
Penelitian ini merupakan studi empiris dengan judul “Pengaruh Online Brand Community, Product Quali...
The rapid increase of technology development opens the opportunity to compete freely especially for ...
The rapid increase of technology development opens the opportunity to compete freely especially for ...
The rapid increase of technology development opens the opportunity to compete freely especially for ...
The rapid increase of technology development opens the opportunity to compete freely especially for ...
The study looked at the relationships between perceived quality, brand trust, and knowledge, as well...
Abstract This study aims to determine the effect of Price, Promotion and Product Quality on Consum...
This study aims to test the research model of Brand Image and Product Quality on Customer Loyalty th...
This study investigates factors that lead to brand loyalty and repurchase intention specifically mob...
This study aims to determine the influence of the country of origin, brand image, and brand trust on...
The dramatic increase in Xiaomi smartphone sales in Indonesia raised research interest, especially r...
The purpose of this study is to determine the influence of brand image, online perception of credibi...
Business competition in the field of technology such as gadgets is currently experiencing a fairly t...
Xiaomi is an electronics company that designs, develops, sells smartphones, and other electronic dev...
This study aims to determine the effect of brand satisfaction and brand trust on brand loyalty in on...
Penelitian ini merupakan studi empiris dengan judul “Pengaruh Online Brand Community, Product Quali...
The rapid increase of technology development opens the opportunity to compete freely especially for ...
The rapid increase of technology development opens the opportunity to compete freely especially for ...
The rapid increase of technology development opens the opportunity to compete freely especially for ...
The rapid increase of technology development opens the opportunity to compete freely especially for ...
The study looked at the relationships between perceived quality, brand trust, and knowledge, as well...
Abstract This study aims to determine the effect of Price, Promotion and Product Quality on Consum...
This study aims to test the research model of Brand Image and Product Quality on Customer Loyalty th...
This study investigates factors that lead to brand loyalty and repurchase intention specifically mob...
This study aims to determine the influence of the country of origin, brand image, and brand trust on...
The dramatic increase in Xiaomi smartphone sales in Indonesia raised research interest, especially r...
The purpose of this study is to determine the influence of brand image, online perception of credibi...
Business competition in the field of technology such as gadgets is currently experiencing a fairly t...
Xiaomi is an electronics company that designs, develops, sells smartphones, and other electronic dev...
This study aims to determine the effect of brand satisfaction and brand trust on brand loyalty in on...