Attitude of Youth towards Mobile Advertising in Higher Education

The purpose of this study is to investigate attitude of the youth towards the mobile advertisingor m-advertising. The result of the research on the basis of demographics shows that the youth experienced most of the ads in the form of text & banner ads, rewarded ads, and in-app ads but they prefer ads in the form of playable ads, rewarded ads, and rich media ads. The most of the m-advertising experienced is on the internet browsers and social networks. To find the attitude of youth we have used the correlation and multiple regression analysis in out study