Український вимір інтерактивності політики

Interactive methods of modern Ukrainian politics are analyzed in the article. Attention is focused on the post-modern theatrical elements of political action, based on on-line communication. Opportunities of interactivity in expansion of traditional instruments of political participation are presented. Author proves that with the help of verbal and non-verbal means, interactivity helps to expand traditional instruments of political participation, to consider desires of society and to transform it (society) into equal right participant of political-informational process Attention is drawn to the fact that interactivity of politics is implemented due to innovative media technologies through social networks (virtual community sites, Internet versions, and pages in social networks of TV- and radio programs), interactive programs and other forms. In Ukraine, political interactivity is embodied in many forms, first — through broadcasting journalism, socio-political talk show, hard talk show. It is noted that interactivity of politics is realized in numerous ways, one of which is infotainment - way of presenting and kind of media materials, in which along with news entertainment stories are presented. Hybrid form of media-product that combines the functions of political education, elements of the game and entertainment is politainment. Attention is paid to the fact that at the intersection of journalism and media activism, innovative direction - Stream broadcast has emerged. Media Activism is an interactive form of socio-political activities aimed at achieving public reaction by creating of alternative sources of news formation. Interactive by methods for impact is political animated cartoon, also a particular form of political cartoon as mupotoon. It is accented that today the basics of interactivity of politics is on-line community. Online communities such as wikis, chats, forums and social networks gradually increase their influence on public life