A Study on Consumer Behaviour towards Durable Products Purchase Behaviour Changes in India

The field of consumer behavior was rooted in the marketing concept which was a marketing strategy evolved in the late 1950s after marketers passed through a service at marketing approaches like production concept, product concept and selling concept. Consumer oriented marketing approach come to know as marketing concept which focused on the needs and preferences of the target consumers. The firms most therefore concentrate on the needs and wants to specific target market in order to be successful and produce those products that target consumers would buy. Thus the marketers had designed their offering on recognition of consumer need found a ready market for their products because they were able to fulfill the consumer needs. On the other hand ,those companies that did not recognition consumer needs and failed. The adoption of the marketing concept provided the way for the emergence consumer behavior. It was found that consumer segments different highly. Therefore, it is necessary for the marketers to have clear understanding of the consumers behavior on purchasing