THE MODEL OF HUMAN RESOURCE DEVELOPMENT FOR HOTEL BUSINESS OT PROMOTE TOURISM AND INVESTMENT IN THE MEKONG RIVER SPECIAL ECONOMIC ZONE

Abstract Aim: This research aims to study components of human resource development for hotel business to promote tourism and investment in the Mekong River Special Economic Zone in order to set up and evaluate the model of human resource development for hotel business to promote tourism and investment in the Mekong River Special Economic Zone. Methodology: The Sample group of this research consists of 3 parts: 1)400 hotel executives, job leaders and staffs, 2) 5 specialists for considering the suitability of model drafts, and 3) 25 academicians, job leaders and staffs for evaluating possibilities of model application in human resource development for hotel business.Questionnaire was used for collecting information. Statistics used in this research consists of 1) frequency, 2) percentage, 3) mean, 4) Standard Deviation, 5) Factor Analysis, and 6) Canonical Analysis. Finding: The research results show that 1) The components of human resource development for hotel business to promote tourism and investment in the Mekong River Special Economic Zone consist of 2 parts: the first part is significant attributes of human resource for hotel business which are - interaction and communication ability, - services, - role awareness and the second part is human resource development process for hotel business which are - operational knowledge and - coaching. 2) Model of human resource development for hotel business consists of major components which are - attributes of human resource for hotel business and - human resource development process of hotel business. 3) Model assessed results of human resource development for hotel business, possibilities of using major and minor components, methods, activities, and indicators for enhancing attributes of human resource and its development process are in high level. Conclusion: Human resource development for hotel business to promote tourism and investment in the Mekong River Special Economic Zone consists of 5 main components and 30 sub-components