Sport tourism management in Poland and Slovakia: Olympic Games as an opportunity and a shared vision, the potential of joint promotion

BOREK, Dominik & POLAČKO, Jozef. Sport tourism management in Poland and Slovakia: Olympic Games as an opportunity and a shared vision, the potential of joint promotion. Journal of Education, Health and Sport. 2023;41(1):70-82. eISSN 2391-8306. DOI http://dx.doi.org/10.12775/JEHS.2023.41.01.006 https://apcz.umk.pl/JEHS/article/view/44559 https://zenodo.org/record/8066092 The journal has had 40 points in Ministry of Education and Science of Poland parametric evaluation. Annex to the announcement of the Minister of Education and Science of December 21, 2021. No. 32343. Has a Journal's Unique Identifier: 201159. Scientific disciplines assigned: Physical Culture Sciences (Field of Medical sciences and health sciences); Health Sciences (Field of Medical Sciences and Health Sciences). Punkty Ministerialne z 2019 - aktualny rok 40 punktów. Załącznik do komunikatu Ministra Edukacji i Nauki z dnia 21 grudnia 2021 r. Lp. 32343. Posiada Unikatowy Identyfikator Czasopisma: 201159. Przypisane dyscypliny naukowe: Nauki o kulturze fizycznej (Dziedzina nauk medycznych i nauk o zdrowiu); Nauki o zdrowiu (Dziedzina nauk medycznych i nauk o zdrowiu). © The Authors 2023; This article is published with open access at Licensee Open Journal Systems of Nicolaus Copernicus University in Torun, Poland Open Access. This article is distributed under the terms of the Creative Commons Attribution Noncommercial License which permits any noncommercial use, distribution, and reproduction in any medium, provided the original author (s) and source are credited. This is an open access article licensed under the terms of the Creative Commons Attribution Non commercial license Share alike. (http://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted, non commercial use, distribution and reproduction in any medium, provided the work is properly cited. The authors declare that there is no conflict of interests regarding the publication of this paper. Received: 15.04.2023. Revised: 15.06.2023. Accepted: 21.06.2023. Published: 11.07.2023. SPORT TOURISM MANAGEMENT IN POLAND AND SLOVAKIA: OLYMPIC GAMES AS AN OPPORTUNITY AND A SHARED VISION, THE POTENTIAL OF JOINT PROMOTION Dominik BOREK1*, Jozef POLAČKO2 1College of International Business ISM Slovakia in Prešov, 1 Duchnovičovo námestie, Prešov 080 01, Slovak Republic, dpborek@wp.pl, , ORCID iD: 0000-0002-4359-9426 *Corresponding Author 2College of International Business ISM Slovakia in Prešov, 1 Duchnovičovo námestie, Prešov 080 01, Slovak Republic, admin@ism.sk ORCID: 0009-0000-4417-4078 Abstract: This article focuses on the promotional aspects related to the tourist attractiveness of the neighboring countries-Poland and Slovakia. The purpose of the article is to analyze the issue in question and point out the importance of the search for ways to increase the effectiveness of management of the area of tourism promotion in both countries. The authors used an empirical research method with quantitative-statistical and qualitative studies on specific promotional campaigns. The Olympic Games have the greatest marketing potential among sporting events, as the most important sporting event in the world. The possibility of organizing such an event in Poland and Slovakia would certainly serve to improve the recognition rates of both countries [1]. The authors will try to demonstrate this potential as part of the considerations in this article. Acknowledgement: This paper was supported by the project NP-KSV-ET-01-2023-12/ST - International cooperation in the field of development, management and law in tourism and sports between the Republic of Poland and Slovak Republic. The views expressed in this paper are those of the authors and should not be taken as reflecting the position of any authority, entity or institution. This article presents the legal status as of 25 March 2023. Key words: sport, tourism, Olympic games, Poland, Slovaki