The Effect of Digital Marketing on Tourism Sector during Covid-19: An Empirical Study for Morocco

Abstract: This article discusses how the COVID-19 pandemic has had a significant impact on the tourism industry and how digital marketing methods could be used to mitigate those consequences. The work investigates how digital marketing strategies have affected the recovery and resiliency of the tourism industry during the crisis, focusing on a case study of Morocco. The study reveals the transformative power of digital marketing channels like social media and online travel agencies in fostering engagement, promoting safety measures, and ensuring destination visibility by using a mixed-methods approach that includes surveys and secondary data analysis. The findings provide insight into the crucial impact that digital marketing has had in reviving and adapting the tourism industry in an era of coronavirus, providing valuable insights for industry stakeholders and policymakers. Keywords: Digital Marketing, Tourism Sector, Social Media, Covid-19. Title: The Effect of Digital Marketing on Tourism Sector during Covid-19: An Empirical Study for Morocco Author: Chaimae BEN RAZOUK International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 11, Issue 1, April 2023 - September 2023 Page No: 265-277 Research Publish Journals Website: www.researchpublish.com Published Date: 06-July-2023 DOI: https://doi.org/10.5281/zenodo.8119885 Paper Download Link (Source) https://www.researchpublish.com/papers/the-effect-of-digital-marketing-on-tourism-sector-during-covid-19-an-empirical-study-for-moroccoInternational Journal of Management and Commerce Innovations, ISSN 2348-7585 (Online), Research Publish Journals, Website: www.researchpublish.co