Ideology, (Mis)perceptions and (Re)construction of Political Identities: A Critical Discourse Analysis of Imran Khan's Political Speeches

This study examines the persuasive strategies of Imran Khan's political discourse. It also highlights the covert ideological practices as they are embedded in his political speeches. The analysis is based on the theoretical perspective of Fairclough and Van Dijk. This study analyses the linguistic elements and contextual facets to find hidden ideologies. The findings suggest Khan use of multiple strategies to get the political power, and promote his ideology by urging the urban youth and less-privileged part of society to play a role. Moreover linguistic analysis prove Khan's claim to be (un)conventional as he frequently addresses and acknowledges women support for political activism