An Empirical Study on Reliance JIO Effect, Competitor’s Reaction and Customer Perception on the JIO’S Pre- Launch Offer

The telecom industry has evolved very rapidly during last 10 – 15 years, from the basic telephony provided by BSNL, MTNL a government companies the other private players also came into the picture. The gradual progression from the basic telephony to mobile and other value added services to the users. Internet is the one of the important addition to the services. Recently Reliance Jio has made its presence in the market of Telecom Industry it is offering 4G Internet service and “FREE” Internet and Voice usage till Launch as pre – launch offer. It is a big game changer in the telecom industry as people has new choice and other telephonic and data service provider faces a new challenge to cope up with the situation. Today customer is the king in the telecom sector as it has many choice and preferences to opt a mobile handset and mobile connection for voice and data. In this paper the researcher is going to find the effect and awareness about the Jio offer and what are the offerings made by the competitors like Vodafone, Airtel, BSNL etc. what is the marketing strategy opted by the Reliance Jio to capture the market and what could be the possible effect could be seen after the launch of Reliance Jio