ЕВОЛЮЦІЯ ТЕОРІЇ МАРКЕТИНГУ В СУЧАСНИХ УМОВАХ

This article explores the evolution of the concept of marketing business philosophy. It is proved that strategic decisions on the successful operation of the market and its competitiveness today is impossible without the implementation of Internet technologies. The basic principles of perspective traffic Internet marketing as a new concept that meets the modern post-industrial society. It's revealed that one of the most significant steps in the global economic literature in the study of online marketing has made Y. Henson, who first synthesized information about marketing activities on a global communication environment. The conclusion is that Internet Marketing is building a framework that changes the mode of action of a typical business behavior and typical consumer. Thus, the main elements in the new marketing environment is speed, focus on individual needs, dialog, networking opportunities, flexibility of use