Strategic approach and Sustainability Initiatives of Micro Enterprises: A Causal relationship

Abstract: Micro enterprises are very essential to the health of any economy as they support the mass public in terms of employment and innovation. These micro enterprises take more significance, especially in developing countries where they serve as a means of income for the underprivileged and illiterate people. A sustainable development is a worldwide call to action which aims to eradicate poverty, safeguard the environment, and to ensure the peace and prosperity in everyone lives. Micro-enterprises are seen as a crucial sector in achieving sustainable development due to their dynamic and adaptable nature. The strategic approaches adopted by micro enterprises towards sustainability initiatives are many and this study focuses on the marketing approaches, analysis of customer, business tactics and emotional stability. Keywords: Micro-enterprises, Sustainability Development, Strategic Approaches and Sustainability Initiatives JEL Classification Number: Q56, G3