Publication date
May 2017
DOIAbstract
The automotive industry is facing new and pressing challenges. Globalization, individualization, digitalization and increasing competition are changing the face of the industry as we know it. In addition, increasing safety requirements and voluntary environmental commitments by the automotive industry will also contribute to the changes ahead. Size is no longer a guarantee of success. Only those companies that find new ways to create values will prosper in the future. The purpose of this paper is to present a short overview of the automotive industry today and highlight challenges facing the industry
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