A STUDY ON CONSUMERS' PERCEPTION OF GREEN PRODUCTS IN ERODE DISTRICT

ABSTRACT Green consumers are concerned about the environmental impact of their purchases and continually strive to minimize it. In green marketing, customers’ interest in the product’s backstory and advantages are the most important variables influencing the demand for green products and putting pressure on corporations to improve their environmental performance. The study investigated the consumers’ perception of green products in Erode District. As corporations produce more green electronic products and the Indian green electronic market grows, consumers aren’t purchasing them how they’d like. As a result, it’s essential to learn about people’s opinions on these products and their motivations for purchasing them. An organized questionnaire that has undergone numerous revisions was created to gather data on the two most important areas of the investigation. The primary and secondary data was employed in this investigation. Using a self-structured questionnaire, primary data were gathered from Erode District residents using convenience sampling. Erode District was chosen for the study because of its international character, allowing for further generalization of the findings. Secondary data has been gathered from different publications, research papers, websites, company records, and the results of several worldwide surveys. Because global warming has become a severe issue for everyone, corporations are being pushed to release various green electronic items using cutting-edge technology to reduce environmental destruction