Analysis of Factors Affecting Home Demand in Deli Serdang District

The house is one of the basic human needs, after food and clothing. In its development, the house is also one of the promising investment alternatives on the chance that prices will always rise in the future. Deli Serdang is a district in the province of North Sumatra that has sufficient economic and population growth. The increase in population growth led to significant growth in housing construction in Deli Serdang. This research was made to analyze and find out the factors that influence housing demand in Deli Serdang. The independent variables used in this research are price, facilities, income, family members and location. The data used 100 respondents. Data collection techniques used interviews, observations, and questionnaires and analyzed with multiple linear regression models using the Eviews 7. The results of this research indicate that the variable price, facilities, income and family members have a positive and significant effect on housing demand in Deli Serdang, while the location variable has a negative and significant effect on housing demand in Deli Serdang. The coefficient of determination (R Square) are 96.32%