Publication date
October 2018
DOIAbstract
In today’s world women are the best home maker and financier of every family. Women today have more earning potential and more influence over the financial decisions than ever before. In this paper, an attempt has been made to find out the women investors preference towards investment avenues. A sample of 100 respondent’s was conveniently selected from Coimbatore District. The selected samples are analyzed using simple percentage and ranking method. It is found that most of the women investors have high level of preference towards investment avenues. The study also concludes that safety was the first preference factor of the investors to create investment
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