Perspective and Usage Patterns of Green Banking Services: A Cross-Sectional Analysis of Customers from Selected Banks in Kerala

Banking sector in India has introduced green banking as a response to the growing concern over environment issues globally. The success of green banking depends upon the support of customers and employees. This study attempts to understand the perception, awareness and usage-patterns of green banking among the customers. It also explores the key determinants of green banking adoption among the customers. The sample comprises 206 customers of three banks in Kerala, India. This cross-sectional study reveals that customer perception varies upon their demographical profile and the bank. It also discloses the use of green banking services, satisfaction with the green banking services and the challenges faced by customers on green banking