Consumers' Perceptions of Organic Foods in Bangladesh: Challenges and Opportunities

This study aims at exploring the consumers' perceptions of organic foods. Additionally, this paper attempts to explore the existing problems to promote organic production. The significant issues include lack of awareness about organic technology and consumers’ trust in products and marketing systems. It is revealed that multi-factors influenced the choices of purchasing organic food. Educational qualification had a positive relationship with health and environmental awareness. However, there is a great potential to produce organic foods, particularly in a hilly region, and collect wild honey as organic foods from Sundarbans in Bangladesh. The cheaper wage is an opportunity for Bangladesh to intensify organic food production, generating decent jobs concomitantly. Lack of awareness, ecological consciousness, consumers' trust, certification, quality control mechanism, modern technologies, information literacy, storage capacity, and crop insurance were identified as the hindrances of flourishing the organic markets. In addition, the agricultural market chain is fragile, which is full of several intermediary groups. Furthermore, the availability of cheaper labor forces is a significant advantage of producing organic products that need intensive care