AN EMPIRICAL STUDY ON IMPACT OF INDIVIDUAL INVESTOR'S PERCEPTIONS ABOUT SELECTED MUTUAL FUND INVESTMENTS

ABSTRACT Objectives:Investors' investments patterns, inclinations, and views of open-ended Equity Linked Saving Schemes (ELSS) Mutual Funds are discussed in this study. Design Methodology: For the study, 251 respondents from M.P., District Indore, were given structured questionnaires. Various statistical procedures, such as ANOVA, coefficients, and regression analysis, were used to analyse the collected data. Findings: The security of the principal amount, liquidity, and capital appreciation are the most important aspects of the investment. Investors' opinions of tax-saving mutual funds have a limited influence on behaviour and inclinations. Research Implications:Gradual and systematic choices centred on high-quality, personalised perspectives of investment options should be given priority. Providing practice-based mutual fund investments that are optimised for the features of various investment avenues would increase investors' effectiveness and, as a result, contribute to expanding their understanding of mutual fund schemes and their role in capital markets. Scope for future work / Research limitations:In the relationship between preferences and behaviour in open ended tax saving mutual fund schemes, there may be more than one mediator. Originality/value: This will be the first study to look into perceptions as a possible mediator between preferences and behaviour. We looked at the mediating effects of perceptions on various preferences and behaviours as predictors