IMPACT OF SERVICE ORIENTATION ON JOB SATISFACTION IN HOSPITAL: SEMEN PADANG HOSPITAL EMPLOYEE STUDY, INDONESIA

ABSTRACT Improving the competitiveness of health services at Semen Padang Hospital (SPH) Indonesia requires internal orientation in implementing strategies and improving employee performance involving all components of the company. This service orientation plays a very important role in the company's operations, where the role of this service orientation can be felt by hospital employees. This study aims to determine the effect of service orientation on job satisfaction at SPH Indonesia. The study used a survey method using questionnaire data on employees of the SPH Padang Hospital, Indonesia, with as many as 120 respondents with the criteria of at least two years of work. The analysis used in this study used a validity test, the reliability of the criminal validity test, and the data were analyzed using the PLS-SEM method. The results of the study found that there was an influence between service orientation and job satisfaction. Service orientation has a positive influence on job satisfaction, and it can be seen that the value of the service orientation coefficient on job satisfaction (t) statistic > t (table) 0.809> 1.96, which is the magnitude of the influence given by the service orientation construct on job satisfaction in hospital employees SPH Padang, Indonesia. Service orientation indirectly has a significant effect on job satisfaction