SEMIOTIC STUDIES ON FILM: READING HIDDEN MESSAGES

Film is a separate work of art that is full of concepts, ideologies, and certain ideas that can be interpreted. This means that a film is a medium for conveying messages used by its makers. This study aims to reveal hidden messages in the film through semiotic analysis. The method used is qualitative with a literature review approach. The results of the study show that films contain many symbols, signs and meanings that have a major influence on how the audience understands the message the filmmaker wants to convey. There are many meanings that can be drawn from symbols and signs in films, depending on the experience, knowledge, and background of the audience. All the meanings and symbols that exist in films are usually analyzed through visual analysis. Visual analysis is very closely related to semiotics based on Charles Sanders Pierce's semiotic theory which is often referred to as the "Grand Theory" in visual analysis, this semiotic relationship is suitable when it is correlated with what actually happens or what is seen in the media